AI tools for writing

Best for: All-round drafting, brainstorming, rewriting and quick analysis

OpenAI's general-purpose assistant for writing, Q&A, file analysis, image generation and more.

Best for: Long-form writing, editing long documents and careful reasoning

Anthropic's AI assistant, strong at long documents, nuanced writing and coding help.

Best for: Everyday help if you live in Google Workspace (Gmail, Docs, Drive)

Google's AI assistant with deep research and integration into Google apps.

Best for: Polishing grammar, tone and clarity wherever you type

Writing assistant that checks grammar, spelling, tone and clarity across browsers and apps.

Best for: Paraphrasing and summarising text

Paraphrasing, summarising, grammar-checking and citation tool popular with students.

Best for: On-brand marketing copy for teams

AI content platform for marketing teams with brand voice and campaign workflows.

Best for: Go-to-market workflows and sales/marketing copy

AI platform for sales and marketing content and GTM workflow automation.

Best for: SEO articles and AI-search visibility

AI writing and SEO platform for articles and tracking brand visibility in AI search.

Best for: Fiction and novel writing

AI writing partner built specifically for fiction authors and novelists.

Best for: Cheap, quick short-form copy

Budget AI writing assistant for short-form content in many tones and languages.

Best for: AI help inside Word, Excel, PowerPoint, Outlook and Teams

Microsoft's AI assistant, available free on the web and inside Microsoft 365 apps.

Best for: AI across your notes, docs and team wiki

Notion's built-in AI for writing, search across workspace and meeting notes.

Best for: Getting through email faster with AI

Email client with AI writing, triage and search.

Best for: Optimising articles to rank on Google

SEO content optimisation platform with AI writing and audits.