PurposeFit Media kit
For affiliate networks, brands and press · Last updated 19 October 2026
About PurposeFit AI
PurposeFit AI helps UK small businesses and sole traders pick the AI tool that is fit for purpose for a specific job. Instead of a list of thousands of tools, you describe your task and get one best pick and two alternatives, each with a short reason. We write with UK businesses in mind, adding notes on prices in GBP, UK VAT and where your data is stored, but the tools and advice work just as well wherever you’re based. Editorial picks are never paid for.
What we do
- Task-based recommendations: describe a job, such as “turn long videos into short clips”, and get a best pick plus two alternatives, each with a reason.
- The AI Tool Finder: answer 5 quick questions about your business, jobs, budget and must-haves and get a shortlist of AI tools.
- A hand-picked catalogue of 82 AI tools, each with its own page, pricing model and the date we checked it. Browse the tools.
- A UK focus: our prices are in GBP, and our guides add UK VAT and data-location notes, so you can see what a tool really costs and where your data goes.
- Comparison guides and how-to guides, with prices quoted only as shown on the official site and the date we checked. See the guides.
- Industry pages for accountants, cafés and restaurants, consultants and coaches, ecommerce, estate agents, salons, solicitors and trades. See all industries.
Audience
Built for UK small businesses, useful anywhere. Our readers are UK small business owners and sole traders looking for the right AI tool for a specific job.
How we feature partners
- An honest best pick. Every pick has to be fit for purpose: the right tool for that exact job, not the one that paid the most.
- Affiliate links are disclosed. Every affiliate link is labelled Ad next to the button, in line with UK ASA/CAP guidance.
- No paid rankings. Affiliate relationships, sponsorships and paid listings never change the ranking of our recommendations. Sponsored placements, if we ever run them, will be clearly labelled “Sponsored” and shown separately from editorial picks.
- Free, editorial listings. Tool makers can suggest a tool for free. We review every suggestion and only add tools that are genuinely the best for some task.
Read our full affiliate disclosure.
Content formats
- How-to and comparison guides
- Tool pages
- Task pages
- Short videos on YouTube Shorts and TikTok
- Posts on X
Audience stats
Launched October 2026. Traffic stats are available on request: email [email protected].
Social channels
- X: @Purposefit_ai
- YouTube: PurposeFit AI
- TikTok: @purposefitai
Brand assets
You’re welcome to use these files to link to or write about PurposeFit AI. Please don’t change the colours or proportions.
| File | Formats |
|---|---|
| Logo, for light backgrounds | SVG · PNG |
| Logo, for dark backgrounds | SVG · PNG |
| Icon (any background) | SVG · PNG |
Brand colours
| Colour | Hex | Used for |
|---|---|---|
| Indigo | #4f46e5 | Primary brand colour, buttons and links |
| Violet | #7c3aed | Secondary brand colour and logo gradient |
| Deep indigo | #4338ca | Link text and button hover |
| Ink | #0f1023 | Main text |
| Paper | #fbfbfd | Page background (light mode) |
| Night | #0b0c14 | Page background (dark mode) |
| Light indigo | #a5b4fc | Brand colour in dark mode |
| Light violet | #c4b5fd | Secondary colour in dark mode |
| Green | #047857 | Success and status messages |
Company details
PurposeFit AI is a trading name of Mobmodz Limited, registered in England and Wales, company number 11328121. VAT number: GB 500 0253 70.
Registered office: 447 Staines Road West, Ashford, England, TW15 2AB.
Contact: [email protected]. See also our website terms of use and privacy notice.